Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Empingated Midi Button-Up

Unknown Union, $195. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 163 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

163 brands, 1,003 productsView directory →
This week, N°04Featured
Feature, Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

35 agent-ready34 on storefront

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

American Rag Cie

Shop the best collection of contemporary designer fashion, denim and footwear at American Rag Cie.

47 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $195.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Empingated Midi Button-Up
Unknown Union, available
$195Unknown Union
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Empingated Midi Button-Up

Empingated Midi Button-Up

Unknown Union

$195Available
Agent sheet → In collaboration with world renowned artist Carlos Luna, the Empingated Midi Bu…
Jersey Ondre para mujer

Jersey Ondre para mujer

EKSEPTION

$1624Available
Agent sheet → The Row's Ondre jersey is knitted in a fine-gauge cashmere and silk blend that…
STONE BLACK / WHITE HOODED SWEAT

STONE BLACK / WHITE HOODED SWEAT

THE POWER FOR THE PEOPLE

$270Available
Agent sheet → Heavyweight pullover hoodie in 100% organic cotton, knitted and made in Portugal
Miho Windstream Ti Black, D+ Copper

Miho Windstream Ti Black, D+ Copper

District Vision

$595Available
Agent sheet → Made in Japan, the Miho Windstream Ti is a rectangular dual-lens, six-base riml…
Accel

Accel

éS Skateboarding

$95Available
Agent sheet → eS Accel, sage green suede
Coraza Wheel

Coraza Wheel

Cotopaxi

$5Available
Agent sheet → Replacement wheel for the Cotopaxi Coraza Suitcase.
Printed Flannel

Printed Flannel

Search and State

$175Available
Agent sheet → Search and State Printed Flannel — a vintage-look, cozy-feeling, super-rugged m…
Amora Jacket - Single-breasted suit jacket in dusty blue

Amora Jacket - Single-breasted suit jacket in dusty blue

Frey Tailored

$422Available
Agent sheet → Amora in dusty blue is the single-breasted peak-lapel suit jacket rendered in p…
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

163
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
15,243
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.