Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Women's TechLoom Zipline Ivory / Burgundy / Ribbed

APL, $350. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 185 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

185 brands, 1,112 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $350.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Women's TechLoom Zipline Ivory / Burgundy / Ribbed
APL, available
$350APL
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Women's TechLoom Zipline Ivory / Burgundy / Ribbed

Women's TechLoom Zipline Ivory / Burgundy / Ribbed

APL

$350Available
Agent sheet → APL TechLoom Zipline, women's, ivory with a burgundy ribbed tongue and collar
Represent Jamaica Mesh Jersey - Kids (Green) - PRE-ORDER

Represent Jamaica Mesh Jersey - Kids (Green) - PRE-ORDER

RepJA

$40Available
Agent sheet → A heavyweight athletic mesh football jersey in solid Jamaica green, cut oversiz…
Flame 5 Future "Poizon"

Flame 5 Future "Poizon"

361sport

$189Available
Agent sheet → 361 Degrees Flame 5 Future, Poizon colorway in white and teal
City Pack Pro 2 X-Pac 20L

City Pack Pro 2 X-Pac 20L

Aer

$229Available
Agent sheet → Aer City Pack Pro 2 X-Pac (20L) — the X-Pac fabric variant of the City Pack Pro…
RoToTo Ecru Linen-Cotton Ribbed Socks

RoToTo Ecru Linen-Cotton Ribbed Socks

Drakes

$41Available
Agent sheet → Drake's x RoToTo Linen-Cotton Ribbed Socks in Ecru — a collaboration between Dr…
Sweatshirt - Grey Marl

Sweatshirt - Grey Marl

LES BASICS

$142Available
Agent sheet → A deadstock sweatshirt cut across the chest and resewn with a slight overlap, n…
Matcha & Macadamia Cookies, 48 Wholesale Case, GF

Matcha & Macadamia Cookies, 48 Wholesale Case, GF

Jenny's

$54Available
Agent sheet → A wholesale case of 48 individually wrapped Matcha and Macadamia protein cookie…
Coraza Suitcase - Medium Checked

Coraza Suitcase - Medium Checked

Cotopaxi

$345Available
Agent sheet → Cotopaxi's first four-wheel checked roller, the Coraza Suitcase Medium Checked…
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

185
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,093
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.