Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Knit Polo

BOLD GOLF, $105. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 117 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

117 brands, 771 productsView directory →
This week, N°04Featured
Feature, Frey Tailored

Savile Row techniques, made for her.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

487 agent-ready37 on storefront

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

14 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready

Pudgy Penguins

The Official Store of Pudgy Penguins.

32 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $105.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Knit Polo
BOLD GOLF, available
$105BOLD GOLF
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Knit Polo

Knit Polo

BOLD GOLF

$105Available
Agent sheet → The Knit Polo in Black is Bold Golf's textured-knit short-sleeve polo
Newsboy Cap - Orange

Newsboy Cap - Orange

FRIED RICE SHOP

$95Available
Agent sheet → FRIED RICE newsboy cap in a slubby rust-orange cotton twill, the streaky textur…
HISHI SOURAI TAPERED LEG 爽籟

HISHI SOURAI TAPERED LEG 爽籟

WASHI

$1003Available
Agent sheet → Product Information Sourai, in Japanese, describes the feeling of the breezing…
The Lemon Twist Sneak

The Lemon Twist Sneak

American Rag Cie

$238Available
Agent sheet → MOTHER The Lemon Twist Sneak at American Rag Cie
baseball cap. stone

baseball cap. stone

Unit 9

$53Available
Agent sheet → The clean version of UNIT9's six-panel baseball cap, cut on the same 1950s-refe…
ROGERS NEHRU JACKET

ROGERS NEHRU JACKET

THE POWER FOR THE PEOPLE

$518Available
Agent sheet → Long-line Nehru-collar jacket cut and sewn in England from a deep navy 100% cot…
FO[REIGN] Pale Blue Dot Tee

FO[REIGN] Pale Blue Dot Tee

Unknown Union

$86Available
Agent sheet → Regular-fit crew-neck short-sleeve tee in midweight black cotton
Cotopaxi X FP Movement Tech 5-Panel Hat

Cotopaxi X FP Movement Tech 5-Panel Hat

Cotopaxi

$34Available
Agent sheet → A classic 5-panel hat from Cotopaxi's collaboration with FP Movement, with a su…
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

117
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
15,011
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.