Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Hathorn - Champagne Tortoise Shell

Eye Club, $297. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 184 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

184 brands, 1,107 productsView directory →
This week, N°04Featured
Feature, Frey Tailored

Savile Row techniques, made for her.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

487 agent-ready37 on storefront

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $297.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Hathorn - Champagne Tortoise Shell
Eye Club, available
$297Eye Club
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Hathorn - Champagne Tortoise Shell

Hathorn - Champagne Tortoise Shell

Eye Club

$297Available
Overdyed Corduroy Cargo Short - Dark Olive

Overdyed Corduroy Cargo Short - Dark Olive

Hunting Lodge

$233Available
Agent sheet → thisisneverthat's Overdyed Corduroy Cargo Short takes wide-wale 100% cotton cor…
Cream Mediterranean Bistro Stool with Back (29" h. seat) (E)

Cream Mediterranean Bistro Stool with Back (29" h. seat) (E)

Maison Midi

$460Available
Agent sheet → Classic French bistro bar stool with a warm honey-toned rattan frame and cream…
S&S Special Forces Sock - Black

S&S Special Forces Sock - Black

Standard & Strange

$28Available
Agent sheet → A boot sock with a backstory
CATALYST POLO | MANTRA COLLAR | SPROUT

CATALYST POLO | MANTRA COLLAR | SPROUT

MANTRA

$68Available
Agent sheet → The Catalyst Polo Mantra Collar in Sprout is a short-sleeve performance polo in…
Middle Distance 'Burgular Cap' (Mud)

Middle Distance 'Burgular Cap' (Mud)

C'H'C'M'

$125Available
Agent sheet → Middle Distance is a British brand making considered workwear and utility cloth…
Empingated Knit Skirt

Empingated Knit Skirt

Unknown Union

$595Available
Agent sheet → In collaboration with world renowned artist Carlos Luna, the Empingated Knit Sk…
LECLAIR

LECLAIR

Jacques Marie Mage

$960Available
Agent sheet → Jacques Marie Mage LECLAIR — a hand-made luxury eyewear frame from JMM
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

184
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
16,477
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.