Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Vintage Bundeswehr Luftwaffe Side cap -1980s BLITZ CLUB FOR

Stuart Trevor, $51. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 184 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

184 brands, 1,107 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready
Featured

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $51.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Vintage Bundeswehr Luftwaffe Side cap -1980s BLITZ CLUB FOR
Stuart Trevor, available
$51Stuart Trevor
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Vintage Bundeswehr Luftwaffe Side cap -1980s BLITZ CLUB FOR

Vintage Bundeswehr Luftwaffe Side cap -1980s BLITZ CLUB FOR

Stuart Trevor

$51Available
Agent sheet → Vintage Bundeswehr Luftwaffe Side cap These caps are post ww2 West Germany - pr…
Men's Sea Island Cotton Riviera Polo Shirt in Midnight Navy

Men's Sea Island Cotton Riviera Polo Shirt in Midnight Navy

Sunspel

$440Available
Agent sheet → Sunspel Men's Sea Island Cotton Riviera Polo in Midnight Navy — the brand's mos…
IOLI CHEEKY ONE PIECE ACAI

IOLI CHEEKY ONE PIECE ACAI

Maison Orient

$176Available
Agent sheet → The Ioli one-piece in 'Acai', a vivid magenta-fuchsia, in Maison Orient's signa…
Brunner - Emerald Green

Brunner - Emerald Green

Eye Club

$297Available
Agent sheet → Designed to make an impact, the Brunner is a bold, oversized frame that exudes…
Furious Future 2.5 "Overspeed"

Furious Future 2.5 "Overspeed"

361sport

$219Available
Agent sheet → 361 Degrees Furious Future 2.5, Overspeed colorway in neon yellow and pink
Theodore Bag Charm

Theodore Bag Charm

BOBBYJOSEPH

$95Available
Agent sheet → This emerald green leather Theodore has been reduced to essence
ROGERS NEHRU JACKET

ROGERS NEHRU JACKET

THE POWER FOR THE PEOPLE

$518Available
Agent sheet → Long-line Nehru-collar jacket cut and sewn in England from a deep navy 100% cot…
American Waste T-Shirt Red

American Waste T-Shirt Red

Couverture & The Garbstore

$75Available
Agent sheet → The American Waste T-Shirt from TDR starts life as a genuine vintage American t…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

184
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
16,477
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.