Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Wakayama Special Loopwheel Tee - Klein Blue

Standard & Strange, $95. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 127 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

127 brands, 821 productsView directory →
This week, N°04Featured
Feature, Frey Tailored

Savile Row techniques, made for her.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

487 agent-ready37 on storefront

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready
Featured

Clooudie

Continuously updated.

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready

Pudgy Penguins

The Official Store of Pudgy Penguins.

32 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $95.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Wakayama Special Loopwheel Tee - Klein Blue
Standard & Strange, available
$95Standard & Strange
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Wakayama Special Loopwheel Tee - Klein Blue

Wakayama Special Loopwheel Tee - Klein Blue

Standard & Strange

$95Available
Agent sheet → Produced at one of the last two functioning loopwheel mills in Japan on vintage…
Seven Society Skirt

Seven Society Skirt

Unknown Union

$90Available
Agent sheet → A flared mini skirt in bright white, cut with a wide smooth high-rise waistband…
Full Zip Jacket in Interlock - Caribou

Full Zip Jacket in Interlock - Caribou

Carbon38

$158Available
Agent sheet → The Full Zip Jacket in Carbon38's signature Interlock, a soft midweight knit wi…
short sleeve oversize tee shirt. black

short sleeve oversize tee shirt. black

Unit 9

$80Available
Agent sheet → Black colourway of UNIT9's signature short-sleeve oversize tee, cut from 275 g/…
Ashland Johnny The Fox - Color #8 Shell Cordovan

Ashland Johnny The Fox - Color #8 Shell Cordovan

Grant Stone

$395Available
Agent sheet → Ashland Leather x Grant Stone Johnny The Fox bifold in Horween Color #8 Shell C…
MUI cup & saucer 90ml/ 3oz

MUI cup & saucer 90ml/ 3oz

KINTO USA, Inc

$30Available
Agent sheet → Kinto MUI Cup & Saucer 90ml / 3oz — espresso-sized porcelain cup and saucer set…
St. Agni Minimal Strap Heels - Black

St. Agni Minimal Strap Heels - Black

The Frankie Shop

$459Available
Agent sheet → St
The Abby

The Abby

American Rag Cie

$395Available
Agent sheet → Tecovas The Abby boot at American Rag Cie
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

127
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
15,061
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.