Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

La Vida Knit Top

Unknown Union, $595. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 184 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

184 brands, 1,107 productsView directory →
This week, N°04Featured
Feature, Frey Tailored

Savile Row techniques, made for her.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

487 agent-ready37 on storefront

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $595.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
La Vida Knit Top
Unknown Union, available
$595Unknown Union
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
La Vida Knit Top

La Vida Knit Top

Unknown Union

$595Available
Agent sheet → The La Vida Knit Top draws inspiration from Carlos Luna’s artwork and belief sy…
GOOD ON - T-Shirt Tubular Black

GOOD ON - T-Shirt Tubular Black

Brund

$80Available
Agent sheet → Good On has been making comfortable everyday basics in Japan since 1997, and th…
NICO II - NICO x Ransome

NICO II - NICO x Ransome

NICO Eyewear

$585Available
Agent sheet → NICO II in the NICO x Ransome edition, a hand-crafted soft-rectangular acetate…
Breakfast Granola Protein Cookies, 6-Pack, GF

Breakfast Granola Protein Cookies, 6-Pack, GF

Jenny's

$13Available
Agent sheet → Six individually wrapped Breakfast Granola protein cookies, a golden oat bake w…
Mad Love T-shirt - Blue/Yellow

Mad Love T-shirt - Blue/Yellow

By Wale Adeyemi

$87Available
Agent sheet → Heavyweight royal cobalt blue cotton crew tee with a bold yellow "mad love" wor…
Hereu - Sac Arta Mini - Jaune

Hereu - Sac Arta Mini - Jaune

Merci Paris

$598Available
Agent sheet → Hereu, whose name means 'heir' in Catalan, works with family-run artisan worksh…
Bear Hug Star Ring

Bear Hug Star Ring

13DE MARZO

$173Available
Agent sheet → Sterling-silver statement ring cast as the house teddy bear wrapped around a fa…
Sssweat - Petrol & Grey Marl

Sssweat - Petrol & Grey Marl

LES BASICS

$128Available
Agent sheet → Two deadstock sweatshirts cut apart and rejoined at a hand-cut horizontal chest…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

184
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
16,477
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.